Rethinking Food Access

Dignity • Choice • Health

The new Healthy Foods Market was inspired by Good Cheer on Whidbey Island, one of many food banks converting to the points shopping model. This idea transforms the delivery of emergency food services, expanding healthy food access to the highest need clients, empowering client self-sufficiency, and supporting life-long health outcomes.

The Market offers a “traditional” grocery store shopping experience that offers clients the opportunity to choose from healthy foods, many of which are grown locally on farms and in family gardens.

Fishline clients suffer food scarcity and the severe distress that accompanies it, resulting in poor eating habits and devastating health conditions such as obesity and chronic disease. Our new Market strives to create a positive relationship between our clients and the foods available to them.

Client outcomes will be life changing:

  • Building self-esteem through a no-stigma, market-style venue
  • Supplementing government commodities with healthy food options
  • Providing access to high quality produce, meats, dairy, frozen foods and staples
  • Encouraging client choice and lifelong healthy food choices
  • Allowing meal planning around healthy foods people enjoy and know how to prepare
  • Enabling clients to develop strong food budgeting skills